Hello, I am Archana!

TREND SPOTTER

CULTURE JUNKIE

DIGITAL MAVEN

Welcome to my website. Invite me for a cup of chai! And i will tell you about my Two Effie Golds and my SXSW Panel topic. And let's not forget that one time when my campaign for a Unilever brand went viral in markets where the brand didn't even exist!

I believe that being a planner is like living the enviable life of Sherlock Holmes! The client knocks on the door with a 'case'. I hunt for 'clues' within data, cross-examine culture and analyze trends in microscopic detail.  I dig deep into  my 'mind palace' to connect the dots between facts and human behavior; and voila...mystery solved!