Archana Iyer is an integrated brand strategy leader. She has global experience spanning 15 years. Archana believes in communication’s power to disrupt status quo. Her original thinking helps her rise above ‘group think’. She believes in creating work that moves culture forward; and not just mirroring what’s happening in culture. Archana displays powerful qualities that are highly under-rated in the industry- such as thoughtfulness, relentlessness, and lifelong learning.